SNS X Angus Cloud “Formative Years” Campaign
SNS X IRAK X When We All Vote
Ambush ‘Nite Sport’ NA Campaign + Launch & NYFW Party
Abloh Invitational Presented by The Virgil Abloh Foundation & Architecture (Year 1, 2 & 3)
IDK X No Label Academy at Harvard (Year 1 & 2)
SNS X Nike Sportswear PFW Party
Freddie Gibbs for adidas Bape
Daft Punk Random Access Memories 2014 Grammy After-Party
SNS X Aya Brown Host adidas Samba Basel Dinner
SNS X Sneeze Magazine X Reebok Classic “DMX Run” Launch & Party
Nike X Billie Eillish NA AF1 Launch & Goodwill Activation
LAIKA Studios Experience: Portland Art Museum, Universal Studios & Comic-Con
SNS X adidas HRLM Jim Jones Campaign & Launch
SNS X Nike X Jason A. Rodriguez Global Campaign
Brick Magazine X Dev Hynes by Shaniqwa Jarvis
George Clinton for SNS X adidas “OG For The Yung 1” Collab, Campaign & Launch
Nas Performance –SNS NYC Store Opening
Nina Sky DJ Set
Dipset performance
Dipset X Major Lazer performance
Wu Tang Performance
Tidal Pop Smoke Album Release Party
Stormzy Album Release Party
Kazi Birthday Party
Aligned with the opening of Sneakersnstuff’s first North American brick-and-mortar in NYC, SNS Bar was established as a clubhouse for a community that seamlessly blended the brand’s DNA with New York’s nightlife, music, and creative scenes. Having been enmeshed in the city’s early 2000s music, art, rave, skate, and streetwear crews, Alanna approached the project with the intention of creating a similar outlet for the next-next generation of young creatives. SNS Bar quickly became a go-to space for the kind of parties that had all but disappeared from Manhattan’s landscape.
Through a curated lineup of events, collaborations, and community-driven activations, the initiative aimed to drive brand engagement, boost foot traffic, and position SNS Bar as an essential extension of the Sneakersnstuff lifestyle. It also provided brand partners with a turn-key space for activations through the SNS lens—while giving young New Yorkers a space to create, gather, and have fun on their own terms.
RM72 is the industry's most elevated service model. The Los Angeles iteration was an invite-led, high-impact access point created by Nike Entertainment Marketing to build deeper relationships with those defining what’s next in sport and culture. Entertainers, creatives, innovators, and athletes came to connect, co-create, and build within Nike’s extended network.
The space was activated by a collective of sharp minds embedded in culture and its creative community. They connected dots before they surfaced, translating cultural nuance into something real and tangible. Emerging designers sat alongside global icons, creating space for meaningful exchange.
Every interaction was considered, spanning one-on-one personalized appointments, wellness experiences, design work in The Studio, product seeding, crafted journeys, artist residences and community programming.
At its core, RM72 was about shaping narratives through experience and creating the conditions for cultural shifts to take root. The result was a platform built on shared understanding, trust, and cultural fluency.