SNS X Angus Cloud “Formative Years” Campaign
SNS X IRAK X When We All Vote
Ambush ‘Nite Sport’ NA Campaign + Launch & NYFW Party
Abloh Invitational Presented by The Virgil Abloh Foundation & Architecture (Year 1, 2 & 3)
IDK X No Label Academy at Harvard (Year 1 & 2)
SNS X Nike Sportswear PFW Party
Freddie Gibbs for adidas Bape
Daft Punk Random Access Memories 2014 Grammy After-Party
SNS X Aya Brown Host adidas Samba Basel Dinner
SNS X Sneeze Magazine X Reebok Classic “DMX Run” Launch & Party
Nike X Billie Eillish NA AF1 Launch & Goodwill Activation
LAIKA Studios Experience: Portland Art Museum, Universal Studios & Comic-Con
SNS X adidas HRLM Jim Jones Campaign & Launch
SNS X Nike X Jason A. Rodriguez Global Campaign
Brick Magazine X Dev Hynes by Shaniqwa Jarvis
George Clinton for SNS X adidas “OG For The Yung 1” Collab, Campaign & Launch
Nas Performance –SNS NYC Store Opening
Nina Sky DJ Set
Dipset performance
Dipset X Major Lazer performance
Wu Tang Performance
Tidal Pop Smoke Album Release Party
Stormzy Album Release Party
Kazi Birthday Party
Aligned with the opening of Sneakersnstuff’s first North American brick-and-mortar in NYC, SNS Bar was established as a clubhouse for a community that seamlessly blended the brand’s DNA with New York’s nightlife, music, and creative scenes. Having been enmeshed in the city’s early 2000s music, art, rave, skate, and streetwear crews, Alanna approached the project with the intention of creating a similar outlet for the next-next generation of young creatives. SNS Bar quickly became a go-to space for the kind of parties that had all but disappeared from Manhattan’s landscape.
Through a curated lineup of events, collaborations, and community-driven activations, the initiative aimed to drive brand engagement, boost foot traffic, and position SNS Bar as an essential extension of the Sneakersnstuff lifestyle. It also provided brand partners with a turn-key space for activations through the SNS lens—while giving young New Yorkers a space to create, gather, and have fun on their own terms.
RM72 is the industry's most elevated service model. The Los Angeles iteration was a low-profile, high-impact access point created by Nike Entertainment Marketing to build deeper relationships with those defining what’s next. Entertainers, creatives, innovators, and athletes came to connect, co-create, and build with the brand and its network.
The space was activated by a collective of sharp minds embedded in culture and its creative community. They moved with taste and intention, able to connect dots before they were visible and translate cultural nuance into something real and tangible. Access wasn’t random, it was intentional—rooted in trust and mutual respect. It was where emerging designers sat next to global icons, and new creative bonds began to form.
At its core, RM72 wasn’t about selling, it was about helping forge narratives and creating the conditions for cultural shifts to take root. It quietly set off launch patterns that rippled through both the brand and the culture. Not transactional, but collaborative. Not just exclusive, but deeply connected.
Every interaction was considered. From personalized one-on-one appointments to design sessions in The Studio, from product seeding & styling to highly curated experiences and custom builds, RM72 offered more than access. It offered presence. RM72 allowed Nike to show up in ways that felt grounded, thoughtful, and culturally aligned with the moment.