Nas Performance –SNS NYC Store Opening
Nina Sky DJ Set
Dipset performance
Dipset X Major Lazer performance
Wu Tang Performance
Tidal Pop Smoke Album Release Party
Stormzy Album Release Party
Kazi Birthday Party
Aligned with the opening of Sneakersnstuff’s first North American brick-and-mortar in NYC, SNS Bar was established as a clubhouse for a community that seamlessly blended the brand’s DNA with New York’s nightlife, music, and creative scenes. Having been enmeshed in the city’s early 2000s music, art, rave, skate, and streetwear crews, Alanna approached the project with the intention of creating a similar outlet for the next-next generation of young creatives. SNS Bar quickly became a go-to space for the kind of parties that had all but disappeared from Manhattan’s landscape.
Through a curated lineup of events, collaborations, and community-driven activations, the initiative aimed to drive brand engagement, boost foot traffic, and position SNS Bar as an essential extension of the Sneakersnstuff lifestyle. It also provided brand partners with a turn-key space for activations through the SNS lens—while giving young New Yorkers a space to create, gather, and have fun on their own terms.